It’s bad enough that a minor cable network picked up the moneygrubbing LIV tour without ESPN touting it as a “good” sign. It’s a terrible confirmation what we already knew.
Morality? Right and wrong? Ethics? They’re for suckers. It’s the money stupid.
Medicynical Note: A devil inspired murderousmedievalmisogynist, theocratic monarchy is buying it’s way into the public consciousness. Buying businesses, athletes, sports franchises, properties and souls.
I’m not a golfer and could care less whether LIV golf is successful. But I do think we should understand the motivation of the Saudi government sponsor. In the case of LIV, the Saudis are paying hundreds of millions of dollars to buy, I’m told, top golfers and to sponsor golf tournaments. Yes, the same government involved in the murder of journalist Jamal Khashoggi at the embassy of Saudi Arabia in Turkey is bringing us LIV. (a bit ironic to say the least)
“Saudi officials said the journalist was killed in a “rogue operation” by a team of agents sent to persuade him to return to the kingdom, while Turkish officials said the agents acted on orders from the highest levels of the Saudi government.”
Now, just a few years later the oil-wealthy Saudi’s are attempting to distract the world from it’s past by sponsoring sports events, and golf is not their only target.
“Saudi Arabia has proved to be an alluring hub for sports events over the past few years, having signed a 10-year, $650m deal for a Formula One motor racing event, having invested millions in a Saudi International golf event, and hosted some of the biggest boxing showdowns in recent memory. The kingdom has also hired the Boston Consulting Group to help lobby its interest in hosting a World Cup event in the not-so-distant future.”
Medicynical Note: it’s depressing. Sports icons such as Messi and Ronaldo and the prominent golf pros sell themselves and participate in events sponsored by an amoral and murderous regime. We watch and participate. We think nothing of going to the World Cup in Russia or Qatar. If we have no conscience we might even watch an obscure LIV golf event. We watch as the icons of world sport sell themselvesand while they’re playing, people die.